Pinkfong Company has struck a licensing agreement.

On Tokenz's soon-to-be-released NFT platform, Pinkfong's IP will make its debut as a blockchain-based game alongside Boat Rocker and Mattel.

To allow its most well-known intellectual property, Baby Shark, to be used on Tokenz Collectibles, a future platform that turns NFTs into games, South Korea's Pinkfong Company has struck a licensing agreement.

For children aged 5 to 9, Toekenz will create and release a blockchain baby shark game. Kids will also be able to customize and share the branded characters with other gamers as digital treasures.

For children under the age of 12 and their families, there is a platform called Toekenz. It turns purchasing, selling, and accumulating NFTs into a game for children. It will be available on Google Play and the App Store in the first quarter of 2023. There will be games based on the blockchain that children can play to win private use-only digital tokens. Along with other new technologies, the portal will include study materials for Web 3, blockchain, and cryptocurrency.

The newest major children's brand to join Tokenz is Baby Shark. Recently, it collaborated with Boat Rocker Media in Canada to create NFTs based on the programs The Next Step and Daniel Spellbound. Even better news came in October when Toekenz agreed to franchise some of Mattel's brands.

Since its lead song, "Baby Shark," was released in 2016, it has received over 11 billion YouTube views and been adapted into toys, cartoons, and motion pictures. This is the brand's second time utilizing NFTs. Last year, Pinkfong created a collection of tokens featuring Baby Shark and his family as well as animated images of the Baby Shark song in collaboration with the online art gallery Makerplace.