Tolokonnikova has become into one of Web3's most well-known supporters

The 11-part NFT collection MATRIARCHY NOW, which was created in collaboration with acclaimed photographer and artist Ellen von Unwerth and Pussy Riot co-founder Nadya Tolokonnikova, will soon be released, according to a recent Rolling Stone announcement.
At 3:00 p.m. ET on January 11, the collection will be released.
The lead 1/1 MATRIARCHY NOW NFT will be auctioned off as the centerpiece of the upcoming collection, with the revenues going to support women's reproductive rights via a UnicornDAO LegalAbortion.ETH via Endaoment.
As of this writing, Tolokonnikova's UnicornDAO has raised $4.5 million to fund this as well as other other social projects that focus on women and LGBTQ+ people.

What's at stake

Nadya Tolokonnikova has demonstrated throughout her career in the public eye that punk is still alive. Tolokonnikova has become into one of Web3's most well-known supporters since initially entering the public consciousness with Pussy Riot's anti-Putin protest at Moscow's Christ the Saviour cathedral — and the subsequent injustices she endured in Russia's prison system.

In order to address some of the biggest social issues in the world, Tolokonnikova has steadily but methodically developed communities like UnicornDAO and UkraineDAO using the largely decentralized infrastructures found on Web3. reproductive rights, specifically. The art group UnicornDAO has generated more than $4.5 million since its March 2022 debut to assist underrepresented artists' careers and reproductive rights.

According to the collection's official website on Coinbase, her upcoming project MATRIARCHY NOW, a joint collection of NFT photography created with photographer and artist Ellen von Unwerth, portrays a utopian world in where "women, men, and everyone else are equal." Tolokonnikova has recently partnered with Rolling Stone magazine to further her philanthropic endeavors.

Next steps

The pair will share the stunning—and occasionally chaotic—results of their multi-day shoot through the streets of New York with the venerable journal. In a press release given to nft now, Tolokonnikova said, "For one day of the shoot, I got teleported in a magic fantasy of unicorns, fishnets, latex, and powerful woman who dominate the world with wit, wisdom, and joy." "We unintentionally stumbled into a building that was under construction, made friends there, and later had a dominatrix tea party with men in latex serving as our tables, swam in glitter, and rode inflatable emo-unicorns. Matriarchy today.

An appropriate partner considering Rolling Stone's crucial role in bringing the fledgling punk rock movement to national attention in the early 1970s. On January 11 from 7:00 p.m. to 10:00 p.m. at THE CANVAS 3.0, Rolling Stone will formally unveil MATRIARCHY NOW alongside Tolokonnikova and von Unwerth.

It's obvious that Tolokonnikova's mission to legitimize punk rock philanthropy may just be getting started given the enormous cultural cachet of Rolling Stone.