Author : Mark

Date : Dec 01,2022

Super Bowl television ad will go down in history.

The CEO of Limit Break, Gabe Leydon, hopes his upcoming Super Bowl television ad will go down in history.

Leydon claimed in October that he planned to spend $6.5 million on a Super Bowl ad for Limit Break's first game based on its DigiDaigaku NFT game, for which he had just raised $200 million for his blockchain gaming company.

In a recent interview with GamesBeat, he revealed that the advertisement will have a QR code that users may scan to get a free NFT mint. A few NFT-based dragon characters from Limit Break will be distributed via the Super Bowl commercial's QR code.

About 50 million people are expected to watch the commercial, therefore we're raising a very tiny amount of money, according to Leydon. "A QR code will appear on the screen. And anyone can scan it, mint an NFT from the DigiDaigaku collection, and distribute it. This is going to be a big deal, in my opinion, as I believe it will alter television advertising.

The advertisement will air on February 14, 2023, during Super Bowl LVII. A very small proportion of Super Bowl ad watchers will be able to get one of the free NFTs thanks to the free mint. Only lucky spectators who are quick at the drawing will win a free DigiDaigaku Dragon NFT in this extremely exclusive event, according to Leydon.

He thinks it'll be the most eagerly awaited free NFT minting occasion ever. Leydon has previously performed Super Bowl advertisements. He co-founded Limit Break with Halbert Nakagawa, who also founded Machine Zone.

Leydon ran a few Super Bowl commercials for the games Game of War: Fire Age and Mobile Strike while serving as CEO of Machine Zone. Leydon claimed that the company's best marketing efforts ever were those commercials, which starred model Kate Upton and actor Arnold Schwarzenegger and were remembered for years.

With its DigiDaigaku non-fungible token (NFT) collect super Bowl television ad that will go down in the history of anime characters, the company promoted a "free-to-own" business model. It has already published several free compilations.